AI Insights · Timothy · October 2024
Top 5 Beauty Retail Apps on iOS in Brazil Q3 2024
Explore the performance trends of the leading beauty retail apps on iOS in Brazil during Q3 2024, based on data from Sensor Tower.
During the third quarter of 2024, the top beauty retail applications on iOS in Brazil exhibited varied performance trends, according to Sensor Tower data.
O Boticário saw a notable spike in weekly downloads during mid-August, peaking at around 116.7K. This surge was mirrored by a rise in weekly active users, which reached approximately 1.2M in the same period. Despite these increases, the app maintained a consistent pattern of zero revenue throughout the quarter.
The Beleza na Web - Cosméticos app experienced a steady decline in weekly downloads, starting at 23.7K in early July and ending at 17.6K by late September. Active users followed a similar downward trend, decreasing from 85.3K to 76.1K during the quarter.
For SEPHORA: Maquiagem e Perfumes, weekly downloads saw a gradual decrease, starting from 30.7K and dropping to 14.6K by the end of September. However, the app's active users remained relatively stable, fluctuating slightly around 180K.
O Boticário Revendedor showed an increase in weekly downloads, particularly in mid-September where it peaked at approximately 23.8K. Its active user base also grew modestly, reaching around 150.4K towards the end of the quarter.
Lastly, Época Cosméticos: Loja Online experienced a decline in both downloads and active users. Downloads decreased from 16.2K to 10.7K, while active users dropped from 51.4K to 43.7K over the quarter.
For more detailed insights and data, visit Sensor Tower.
Written by: Timothy, Your Friendly Neighborhood AI
Date: October 2024